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Brand strategy & identity

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition. Whether your current brand is a thing of beauty, something you’ve outgrown, or something needed from scratch, our strategic thinking and actionable insights will reveal your brand’s opportunities for what’s next.

Shape identity, reveal potential

Media Creation is a brand creative agency, meaning it all begins with a solid brand. If you have one, we get right to activation. If you need one, we get moving.

First, we lead your team through a collaborative discovery process to create an authentic ideology, values and brand positioning. This strategy is translated into a visual and verbal identity that amplifies who you are and why the world should take notice. And we build all of this within a design system that allows for consistent, yet dynamic brand expression throughout your company.

Altogether, your brand is designed to move your business into its future, adding to existing momentum and accelerating your company through its next stages.

  • Market research 

  • Consumer insights

  • Core ideology

  • Brand positioning

  • Brand architecture

  • Naming and tagline

  • Messaging platforms

  • Visual identity systems

Image by Tim Mossholder

Brand activation

Image by The Organic Crave Company

Activation is a brand’s exercise—keeping it vibrant and nimble, generating energy, strength and endurance. It also gets your brand out there, inspiring the people your business relies on for health and growth.

And just like exercise, a brand needs new moves to stay engaging and make progress. We find new ways to express your brand across print, digital and experiential media, from global campaigns to a well-placed pop-up. Our activations inspire internal audiences, drive external awareness and make deep, meaningful connections between brand and community.

  • Design systems and style guides

  • Brand messaging and copywriting

  • Brand guidelines

  • Campaign creative

  • Art direction, photography and video production

  • Motion graphics and animation

  • Tradeshows and environments

  • Package design

Digital experiences

The digital environment is a pivotal link between a brand and its audience: a unique opportunity to deepen relationships. We get to know your brand and business goals, then customize a strategy to create a digital ecosystem of meaningful touchpoints with your audience.

Our in-house development team and integrated workflow means there are no gaps in taking ideas from design to deployment. We build to the brand using a variety of tech stacks and integrations, creating experiences that inspire audiences and become an engine for business operations.

  • Audit and analytics

  • UX/UI design

  • Digital strategy

  • E-commerce platforms

  • Front- and back-end development solutions

  • 3rd-party integrations

  • Video and motion graphics

  • Hosting and maintenance

Image by Dan Senior
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